It's hard to say, when it comes to the 2600 stuff if it's fake or not, and it looks like the guy quoted in the article is with one of the companies (like Jakks) who do make such stuff, For years now the 2600 and other vintage consoles have had portable versions or console-in-the-joystick version that are a reality. As well as the actual arcade games in a joystick, like my Ms Pac-man joystick that has 4-5 original arcade roms on it (or a perfect emulation). I'm more apt to believe that this portable is more than vapor-ware and will be on store shelves by Christmas, than I am to believe the ATARTBOX will ever be on store shelves. And the Ataribox made the national cable news over here. It just goes to show how crazy things are with the Atari brand, when you can expect a third-party licensed product to be real, and the product from Atari themselves as likely vapor-ware, even when it does make the headlines!